Who we are
AVA is the project name used by the team developing the AVA personal wearable and AVA Care enterprise platform. For information collected through this website, the AVA project team decides why and how that information is used and acts as the data controller.
AVA is currently a pre-launch project. Formal company and postal contact details will be added here when the operating entity is established.
Information we collect
We collect information you choose to provide through the personal waitlist, including your name, email address, country or region, product interests, current wearable, goals, price feedback, research interest and any free-text response.
For AVA Care enquiries, we collect your name, work email, organisation, role, organisation type, approximate number of people supported and your message.
If you allow analytics, we also collect limited website information such as a randomly generated session identifier, referral code, campaign attribution and page interactions. Technical request information needed to deliver and protect the site is processed regardless of your analytics choice. We do not use advertising cookies or build cross-site advertising profiles.
How we use information
We use personal waitlist information to manage early access, share meaningful product and research updates, understand demand, invite suitable people to optional research and measure referrals. We use AVA Care information to respond to enquiries, assess possible pilots and understand care-sector needs.
Limited usage information helps us understand whether the site works, improve its content, attribute campaigns, prevent abuse and diagnose technical problems. We do not sell personal information.
Our lawful bases
We rely on your consent for AVA waitlist, product and research emails and for optional first-party analytics. You may withdraw email consent using the unsubscribe option in an AVA email or by replying to it. You can change your analytics choice at any time through “Cookie choices” in the footer.
We rely on legitimate interests to respond to enterprise enquiries, improve this pre-launch service, understand aggregate demand, maintain security and prevent misuse. Where discussions concern a requested pilot or other future arrangement, we may also process information to take steps at your request before entering into a contract.
International transfers
Some technology providers may process information outside the United Kingdom. Where UK data-protection law requires it, we will rely on an adequacy decision, approved contractual safeguards or another lawful transfer mechanism, together with appropriate security measures.
How long we keep it
We keep waitlist information while the AVA project is in development and for up to 24 months after the last meaningful interaction, unless you withdraw consent sooner. We keep enterprise enquiries for up to 24 months after the last contact so we can manage a potential pilot or relationship.
Website event data is normally kept for up to 12 months. We may retain a minimal suppression record after an unsubscribe so we can respect your preference, and may keep information longer where required to establish, exercise or defend legal claims.
Your rights
Depending on the circumstances, you may ask us for access to your personal information, correction, deletion, restriction, portability or an objection to processing. Where processing is based on consent, you may withdraw it at any time without affecting earlier lawful processing.
To make a request, reply to any AVA email you have received and put “Privacy request” in the subject line. We may need to verify your identity. You may also complain to the UK Information Commissioner’s Office at ico.org.uk.
Security and children
We apply proportionate technical and organisational safeguards, including encrypted connections, restricted database permissions and row-level access controls. No internet service can promise absolute security.
This pre-launch website is not directed to children under 16, and we do not knowingly ask them to join the waitlist. If you believe a child has provided information, contact us using the method above.
Changes to this notice
We will update this notice as AVA develops, including when a formal operating entity, dedicated privacy contact, new product services or material data uses are introduced. The effective date at the top shows when this version took effect.